BetterMouth Privacy Policy
Last Updated: December 4th, 2024
This Privacy Policy describes how State & Lake Marketing, Inc. dba BetterMouth (referred to as “we,” “us,” or “BetterMouth”) collects, uses, and shares information related to your use of the BetterMouth App and any related services (collectively, the “Services”).
Your privacy is important to us, and we are committed to protecting it. By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.
1. Information We Collect
Information You Provide:
We may collect personal information that you provide directly to us. This may include your name, email address, phone number, mailing address, or other information you choose to provide. For example, you may give us this information when you create an account, submit inquiries or feedback, subscribe to our communications, or otherwise interact with our Services. Providing this information is voluntary, but certain features may not be available if you do not provide required information.
Information Automatically Collected:
When you use the Services, we may automatically collect certain information, including:
Social Media Information:
If you interact with the Services through social media platforms (e.g., linking your account, liking, following, or otherwise connecting), we may have access to certain information from that platform, subject to that platform’s privacy policies and your account settings.
Information from Other Sources:
We may receive information from third parties and combine it with information we collect. This may include data from analytics providers, marketing partners, or public databases to improve and personalize the Services.
2. How We Use Your Information
We use the information we collect for purposes such as:
3. How We Share Information
We do not sell your personally identifiable information. We may share information in the following circumstances:
Service Providers:
We may share your information with third-party service providers who perform functions on our behalf, such as hosting the Services, data analytics, marketing assistance, and customer support. Examples include Google Analytics, ActiveCampaign,FireBase, FlutterFlow, BuildShip, Quantcast, BeeHiiv, Twilio,OneSignal, Involve.me, Ezoic, Meta (formerly Facebook), and Microsoft Azure. These service providers may have access to your information as needed to perform their services and are subject to their own privacy policies. We encourage you to review their privacy policies to understand how they treat your information.
Payment Processing:
We do not process credit card information directly. If you make purchases through the Services, your payment information will be handled by third-party payment processors, such as Apple. Please review Apple privacy policy before submitting any payment information.
Affiliate and Advertising Programs:
We may participate in affiliate and advertising programs, such as the Amazon Services LLC Associates Program. Your information may be handled in accordance with the respective program terms and privacy policies.
Legal Requirements and Protection of Rights:
We may disclose your information if required to do so by law or if we believe that such disclosure is necessary to comply with legal processes, enforce our Terms and Conditions, protect the rights, property, or safety of BetterMouth, our users, or others, or detect and prevent fraud or other malicious activity.
Business Transfers:
If we merge with, are acquired by, or sell all or a portion of our assets to another entity, your information may be transferred as part of that transaction.
4. Security of Your Information
We implement reasonable security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your devices. Please notify us immediately if you suspect any unauthorized use of your account.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
6. Your Choices
Opt-Out of Communications:
You may choose not to receive promotional emails from us by following the unsubscribe instructions in the emails or by contacting us. Even if you opt out, we may still send you non-promotional messages related to your account or transactions.
Managing Cookies and Other Tracking Technologies:
You may adjust your browser settings to block or delete cookies. Please note that doing so may affect your ability to use certain features of the Services.
7. Children’s Privacy
The Services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 13, please contact us so we can delete the information as soon as possible.
8. Third-Party Websites and Services
Our Services may contain links to third-party websites or services that we do not control. This Privacy Policy does not apply to the practices of those third parties. We encourage you to review their privacy policies before providing any personal information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website or within the App and updating the “Last Updated” date. Your continued use of the Services after any changes become effective constitutes acceptance of those changes.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
State & Lake Marketing, Inc. dba BetterMouth
1 S Dearborn St Floor 20 Chicago, IL 60603
Phone: 312-788-7510
BetterMouth is an app designed to build healthy habits for improved oral care and overall well-being.
